Empowerment Video Series


Our Empowerment Video Series is comprised of five MailChimp training videos which include:

  1. Automation
  2. Forms
  3. Lists
  4. Reports
  5. Templates


Finally You Can Get Expert One-On-One Style Training For A Fraction Of The Cost…

You know you’re not using MailChimp to it’s fullest potential. You know your template could be better, your list building could be more optimizing, your sales could be accelerated by effective targeting and segmentation, and your effort could be more automated. But you don’t know how to do it on your own. And you can’t afford to hire a $250/hr expert . . . until now…

After over 4 years as the #1 Expert in the entire MailChimp Experts Directory, we’ve got this down to a science. We’ve worked with over 400 clients and 95% of the time, the projects follow the exact same path. This is why we’re able to give you the exact same quality of training we give in our $1400 package for a tiny fraction of the price.

The only difference is that instead of ChimpChamp doing all of this for you, We’ll teach you how to do it yourself. We’ve recorded videos showing you exactly what ChimpChamp does for it’s clients at a rate of $250/hr. and exactly how we do it. Now you can follow along with these in-depth training videos and become a MailChimp master yourself.

A small, one-time investment gets you unlimited access to all 5 of the step-by-step training videos below… Come back anytime for a refresher or show them to your employees, staff or partners.

Here’s what you’ll learn…

Template Design

  • Layout Selection – You’ll learn how to select the right layout for the type of email you’re sending and which version of that layout works best for your business.
    Content Formatting – You’ll discover how to make sure that your content looks great – even if you’re copying and pasting it from other rich text editors.
    Content Types – Learn how to add different content blocks and how they work. This allows you to add images, groups of images, videos and other styled content types to your campaigns. You’ll also learn how to format and style these different blocks.
    Brand Matching – Learn how to quickly and easily make your template match the look and feel of your site. This is critical because providing consistent branding across your entire web presence gives your customers to confidence that you are a professional operation.
    You’ll learn everything you need to know to create a new template from scratch – even if you’ve never worked with the MailChimp email designer before. You can do this any time you want, saving you $300 – $500 every time – $1,000’s over the course of your business! By the end of this video, you’ll have your own custom designed template using the built-in MailChimp email designer tool. You’ll also have the know-how to create new templates anytime you like!

Automation Workflows

  • Automation Types – Learn about the different types of automations and when to use each one. You’ll also get a guided tour through the interface so you’ll confident about which type of workflow to select.
    Branching & Segmenting – You’ll learn how to use this killer feature to create automations that only go to specific subscribers and stop going out if the status of those subscribers change. You’ll also discover how to move subscribers from one automation workflow to another when conditions change.
    Advanced Strategies – Get an expert’s first-hand recommendations on how to create powerful automations that target your subscribers based on purchase history, website activity and response to your campaigns and automations or a combination of these things!
    By the end of the video, you’ll have some powerful Automation Workflows set up. You’ll also have the know-how to create new automations whenever you come up with a new marketing strategy. Learning these skills and how to use this tool well gives you the ability to add additional income to your bottom line at will.

Lists, Groups & Segments

  • List Setup & Management – Learn what each aspect of your List is, what it’s for and how to use it for the greatest benefit in your business.
    Using Groups – Discover how and why to use Groups, which kind of Group to use for each situation and how to put them to work for you in Campaigns and Automations.
    Segment Mastery – You’ll learn the difference between Groups and Segments, when to use each one and how to create auto-updating Segments that you can use to laser target your Campaigns and Automations.
    Power Tips – Get the inside knowledge on how to use Groups to send the perfect content to each subscriber – even if they are in multiple Interest Groups without sending them multiple emails!
    By the end of the video, you’ll have your List completely set up the right way, with Groups and Segments. Plus you’ll understand why and when to use the different Groups and Segment options for maximum return in your business.

Customizing & Integrating Forms

  • MailChimp Forms – You’ll learn how to customize all the default forms in your MailChimp account to make them match the look and feel of your website.
    Hosted Form – Learn how to start adding subscribers to your List immediately – even if you don’t have a website.
    Embedded Forms – You’ll discover how to customize your forms and how to add them to your website – including the difference between each embedded option and when to use each one.
    Facebook – Find out how you can also quickly add an opt-in form to your Facebook page in just a few clicks.
    Lead Capture Tools – Learn how to take your list building to the next level with powerful lead capture page generator and clickable “two-step” opt-in form tools.
    Extra Tips – You’ll also receive lots of extra tips about how to get the best response rates from your forms and confirmation emails.
    By the end of the video, you’ll have all your forms set up and ready to start building your list. You’ll also have the know-how to make changes anytime you need or want to.

Metrics, Analytics & Reports

  • Report Overview – You’ll learn exactly how to read this report, what to look for and what to do when you see it.
    Drill Down – Learn how to get detailed information about opens and clicks, as well as which links are getting clicked.
    Segmenting – You’ll discover how to send targeted Campaigns and Automation to subscribers based on what you find in your reports.
    Tips – Get some extra tips on using folders and filters for improved efficiency.
    By the end of the video, you’ll know exactly how to determine how well your campaigns are performing, when it’s time to take corrective action and what to do about it.


This package is designed to empower your independence so you don’t have to hire us (or anyone) to work on MailChimp for you when you want or need to make changes. The biggest benefit is power. You will have to power to decide when and how things get done in your MailChimp account. You will have the power of choice to decide if you’d rather spend your time or your money to accomplish your goals.

When you’re ready to have someone else do the work for you, you can hire someone in-house (for a lot less than a consultant) because you’ll have the knowledge you’ve gained and these videos themselves to share with your new employee.

What you’re really inverting in is your own freedom. The freedom to do it yourself now – with expert guidance. And the freedom to hire someone to do it for you later – knowing they’ll get the same expert guidance!